Every Second Counts
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September 10, 2012

Every morning we wake up, we’re given 24 full hours to make whatever we want out of it.  What we choose to do with that time though, can tell someone a lot about our attitude, work ethic, and priorities.  Time essentially speaks it’s own language, and all too often, people take it’s power for granted.  In sales, how we use our time can send very different messages to our prospects, peers, as well as management. 

• For example, if work late this week to ensure that I have a quick turn around on a customer’s request…what message does that send? 

• On the other hand, if I promise a delivery by 9:00am on Friday, and I don’t deliver until 3:00pm…what message does that send to the customer?

Both of these situations are on opposite sides of the spectrum, and each of them delivers a different message to the prospect.  Chances are that you fall in the top scenario far more times than you fall in the bottom scenario, but take a second and think about how many times you’ve been just a few minutes late to a team meeting.  Or better yet, when was the last time you were only a few minutes late for a commitment with a customer?  While subtle and probably verbally unacknowledged, what type of message does that send about you and about your company?

Time, Timing, Timeliness…however you look at it, how we use our time plays a pivotal role in our success in sales and in life.  Whether it’s being on time for an appointment or adjusting our priorities to fit a deadline, time speaks and sends a clear message about the type of person we are.  So, when I hear people say, “I don’t have enough time,” I always think to myself, “all we have is time, it’s all in how we choose to use it.” 

Use your time wisely!

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